Clear body, precise information
Let silhouette and readable printing carry the brand. Keep variant cues small and disciplined.
Discuss: silk-screen printing or label.DECORATION / BRAND DIFFERENTIATION
Surface Finishes That Build Brand Differentiation
Make the bottle recognizable at shelf distance, legible in hand and repeatable in production. Start with the actual SKU, then select a method the artwork and substrate can support.
01 / THE BUYER PROBLEM
A finish is a specification, not a mood board
Two bottles can look alike in a render and behave differently when printed, sprayed, assembled or handled.
READABILITY
Can people identify the brand and variant?
Set hierarchy, contrast and a realistic print or label area for the selected bottle.
PHYSICAL RESULT
Does the sample match the reference?
Judge color, shine, texture and placement on a physical decorated pack.
REPEATABILITY
Can the accepted look be made again?
Keep the artwork version, finish reference and applicable inspection points with the order.
02 / REAL MODEL VIEWS
Compare surfaces before selecting a process
These are supplied WDPACK catalogue presentations. They show what to discuss, not a promise that a pictured color or finish is available for every order.
03 / DOCUMENTED CAPABILITIES
Choose by the visual job
WDPACK lists the following decoration methods. Suitability, cost and quantity need review by SKU, substrate, coverage and artwork.
MethodVisual jobApproval focus
01Silk-screen printingLogo, copy and controlled graphic placementEditable artwork, printable area, color separations and adhesion.
02Hot stamping / silver printingA concentrated metallic highlightFoil or metallic target, registration, fine lines and adhesion.
03FrostingA softer overall surface appearanceCoverage, touch, opacity and consistency on the chosen body.
04Color sprayingAn overall color change or visual layerPhysical color target, coverage, masking and sample-to-batch tolerance.
05Polishing / platingA reflective component or surfaceSubstrate compatibility, visible defects and applicable coating adhesion.
06Decals / labelsApplied artwork or informationDimensions, curvature, alignment, edge lift and final assembled view.
Embossed molds, stone effects, ice textures and gradient spraying are not listed here as WDPACK capabilities. Ask for a feasibility review if your reference needs one of those looks.
04 / ILLUSTRATIVE DIRECTIONS
Three ways to build a coherent line
These are design briefs using listed methods, not photographs of completed client work or fixed process recipes.
One family, distinct variants
Use a controlled body-color system and consistent logo placement across suitable formats.
Discuss: color spraying and print.Reflectivity in one place
Use metallic detail to frame the mark or one component, with plain copy kept legible.
Discuss: hot stamping or plating.05 / COMBINATION STRATEGY
Specify one layer at a time
Adding processes can add proofing, handling and inspection work. Name what each layer contributes.
- BASE
Choose the working pack
Confirm capacity, body, closure and dispensing with the intended contents.
- IDENTITY
Place the brand mark
Set artwork size, orientation, color and printable area.
- VARIANT
Distinguish formulas
Use color or applied information that still fits each chosen format.
- PROOF
Approve the assembled set
Compare individual samples and the family together before bulk release.
06 / ARTWORK HANDOFF
See the full order path Send a file a sample maker can use
A finish brief should make the chosen model and the intended result unambiguous.
MODEL
SKU, capacity, body color, pump or cap and target order quantity.
GRAPHICS
Editable logo or label file, dimensions, front/back placement and separate colors.
REFERENCE
Color code or physical target, finish photograph and the surfaces to treat or protect.
PROOF PLAN
Agree the method, sample type, charge and review date for the selected configuration.
07 / SAMPLE APPROVAL
Inspect the bottle in hand
A product image helps choose a direction; the decorated, assembled sample establishes the order reference.
APPEARANCE
Color and coverage
Check against the agreed target under useful viewing conditions. Mark visible defects and acceptable variation.
GRAPHICS
Position and clarity
Review print registration, legibility, edges, label alignment and any metallic mark.
ADHESION
Applicable tests
WDPACK's supplied criteria include a 3M 810 tape check for print and hot stamping: three peels at 45-75 degrees with no more than 5% peeled area. Coating and plating have a 100-square, 1 mm grid criterion with no more than 10% peeled area. Agree what applies to this finish.
FUNCTION
Use and assembly
Check the finished bottle with its actual pump, cap, formula and handling requirements.
COMMERCIAL CHECK
Cost follows the process scope.
Coverage, number of colors, fixtures, surface preparation, rejects and inspection all affect quotation. Eligible logo printing can be discussed from 1,000 pieces, color from 5,000, and normal custom production from 10,000; ask for the exact SKU and finish.
7-15 daysGeneral preparation range for special printing or decoration samples. Confirm the actual sample and shipping plan.
08 / BULK AND REORDER
Keep four references together
When the approved look becomes a purchase order, document the physical result and the file that produced it.
01Signed-off sample
The accepted bottle, assembled components and finish.
02Artwork revision
The exact file, size, separations and placement.
03Process scope
Method, treated area, color or foil target and any masking.
04Inspection points
Appearance, registration, adhesion and pack function as agreed.
09 / BUYER QUESTIONS
Resolve these before paying for a proof
The useful answer always depends on the exact bottle and artwork.
Can every finish be used on every WDPACK bottle?
No. Shape, surface area, material and quantity affect suitability. Share the SKU and artwork for a method review.
Does a product photo approve my brand color?
No. Provide a physical or specified target and approve a decorated sample. Display screens and lighting vary.
Can I combine spraying and printing?
The combination can be discussed where the selected body and process permit it. Approve the layer order, coverage and adhesion on a physical proof.
How should I compare finish quotations?
Use the same SKU, component set, quantity, artwork area, colors, sample scope, packing and delivery terms.
What if the sample needs a change?
Identify the artwork or finish revision and confirm whether another physical proof is required before production.
YOUR NEXT STEP
Put the artwork beside the bottle.
Send the SKU, artwork, finish reference, quantity and destination. WDPACK can return an initial route within 72 hours of a usable brief; physical proofing is scheduled separately.
